by InsightsNow | Jan 17, 2023 | InsightsNow VIogs
Hi, welcome to expert talks at InsightsNow. In this video, we will speak about how pricing and promotion analytics can be leveraged by companies to achieve profitable business growth. All of us are aware of the classical price elasticity curve where as the price of a... 
by InsightsNow | Jan 16, 2023 | InsightsNow VIogs
Hi. Welcome to expert talks at InsightsNow, in this video, we’ll talk about how Direct to Consumer or D2C businesses can better understand their customer feedback data and leverage it to develop their existing and new products. The D2C business currently has around 11... 
by InsightsNow | Jan 13, 2023 | InsightsNow VIogs
Hi. Welcome to expert talks at InsightsNow. In this video, we will talk about the growing prominence of influencer marketing and what are some of the approaches to analyze and build a great influencer marketing strategy. Many surveys have shown that the ROI on... 
by InsightsNow | Jan 11, 2023 | InsightsNow VIogs
Hi. Welcome to Expert Talks at InsightsNow, in the previous video, we spoke about why business leaders and marketing teams will need to have a mindset shift in the way they look at the effectiveness of their marketing spends. That is because, in the current world,... 
by InsightsNow | Jan 9, 2023 | InsightsNow VIogs
Hi. Welcome to Expert Talks at InsightsNow, in the last video, we spoke about how in three years’ time nearly 80% of global commerce will be either directly or indirectly influenced by digital marketing ROI means and why it will require a change in both mindset... 
by InsightsNow | Jan 6, 2023 | InsightsNow VIogs
Hi. Welcome to Expert talks at InsightsNow, the global digital commerce business is estimated to be around $5 trillion and expected to grow at around 15% year on year. Digital marketing spending globally, one believes is around $500 billion and is likely to grow at... 
by InsightsNow | Jan 5, 2023 | InsightsNow VIogs
Hi. Welcome to expert talks at Insightsnow, in his recent book The Ultimate Question 2.0 Frederick Hill, the father of Net Promoter Score or NPS as it is widely known, speaks of eleven US. Public firms who have been diligent practitioners of NPS strategies and who... 
by InsightsNow | Jan 2, 2023 | InsightsNow VIogs
Hi, welcome to expert talks at InsightsNow. I recently read the McKinsey article titled Triple Growth Play. The article says that companies that leverage creativity, analytics, and purpose in the way they engage with customers and build their business have typically... 
by InsightsNow | Dec 29, 2022 | InsightsNow VIogs
Hi. Welcome to expert talks at InsightsNow. The global QSR market is estimated to be around $ 200 billion and growing at an annual rate of around 5%. The Pandemic has forced most QSRs to adopt multiple channels of customer engagement and food delivery. So obviously... 
by InsightsNow | Dec 28, 2022 | InsightsNow VIogs
Hi. I’m sure growing up, all of us have heard of the story of the rabbit and tortoise, of how they decide to race with each other. The rabbit becomes overconfident and goes to sleep. The tortoise ends up winning the race and the moral of the story we are told is...